Diecast is an urban market concept design to be located in Detroit. The goal is to create a space that showcases the best that the city has to offer while creating a space for a flourishing community. With a goal for the project to be in a redeveloped space such as a warehouse or a factory, the aesthetic needed to have an industrial theme. The brand was engineered to encompass a modern edge with an engaging and inviting color scheme to match. The space is meant to give a nod to the commerciality of the city, but it also plays off of those themes what a modern design sense.